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MINI - Finding Unique PR Hooks
Manage episode 413976696 series 2979884
Innehåll tillhandahållet av KateCo. PR. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av KateCo. PR eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.'
Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals.
Listen now and make sure to follow on your favourite podcast app.
To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust', head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.
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