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Ep 111 - Maximizing Your Marketing Dollars.
Manage episode 351601735 series 2811020
Innehåll tillhandahållet av The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you’re not making noise then you don’t exist. In this podcast we discuss 5 effective ways to leverage communications and maximize your budget to stay visible during a downturn.
- Invest in brand visibility
- Create thematic programs
- Create Create Create - Diversify your content types
- Plan your content and production in advance
- Stay authentic and consistent in all your content
Be sure to subcribe and like our show. Wanting more tips & tricks? Check out our website for more details.
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