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Harnessing Generative AI Into Your Lead Referral Source with Language Model Optimization
Manage episode 440540043 series 3562378
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The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or Language Model Optimization.
Consumers are no longer relying solely on search engines for information. They're consulting large language models for recommendations, and if you aren’t adapting to this shift, you risk falling behind.
Host Tom Schwab is joined by two leading pioneers in the AI field, Sam Mallikarjunan and Andrei Oprisan, to discuss leveraging AI as a powerful ally in your business strategy. They explore how you can transform ChatGPT into your most effective referral source, not only enhancing your online visibility but also shaping your brand narrative. Additionally, they delve into how this shift impacts podcast guests' approach to using podcast interviews as a profitable marketing channel to grow your brand and business.
The future isn’t just about presence; it’s about how your presence is perceived by AI and your ideal clients.
Timestamps From This Episode:
[06:37] Understanding LMO – Language Model Optimization.
[13:36] Proactive strategies for creating brand perception and external sentiment.
[14:53] The role of podcasting in brand visibility and trust.
[21:29] Content strategy in the age of AI and controlling your narrative.
[25:31] Agent AI, what is it, and how it’s going to democratize the AI space.
[32:57] Legal and economic compatibility challenges.
Resources From This Episode:
https://www.linkedin.com/in/andreioprisan/
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