Episode 4-Stephen Kerin: Performance Advertising in the Digital Landscape

The Payback Pod

Join Joel Williams as he sits down with Stephen Kerin, Director at Scale Digital, - a specialist affiliate agency delivering high-impact performance advertising services.

Get ready for a deep dive into some key strategies that are consistently driving success for brands in the digital landscape.

Stephen showcases how Scale Digital has propelled sales and growth for e-commerce brands, emphasizing the importance of sustainability in today's market. Learn about the critical considerations for scaling e-commerce operations globally, including competitor analysis, expanding into new markets, experimenting with emerging platforms, fostering brand loyalty, and harnessing the power of social proof.

From leveraging eco-friendly brands for prime placements to treating influencers like affiliates, Stephen unveils the game-changing tactics driving real results.

Tune in for invaluable insights into maximizing your brand's impact in an increasingly competitive digital landscape.

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studios

Guest: Stephen Kerin

Stephen is co-founder and Managing Director of performance agency Scale Digital. Having started out in the burgeoning search industry in the 1990s, he progressed to working for the ad networks and onto CPA advertising across the Influencer, Mobile, and Affiliate channels. Stephen’s experience in the performance marketing field is long and varied. Today, Stephen enjoys working at specialist CPA agency Scale Digital, responsible for all aspects of the business including media strategy, business growth, product development and partnerships.