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Innehåll tillhandahållet av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

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Manage episode 383677639 series 3363758
Innehåll tillhandahållet av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to understand that affiliate programs should be about much more than coupons and cashback. She and Todd discuss the importance of adding new and diverse partners to your affiliate program, taking affiliate marketing as seriously as you do other top channels, and why creating partnerships shouldn't be one-sided.

This podcast episode was produced by Quill.

  continue reading

54 episoder

Artwork
iconDela
 
Manage episode 383677639 series 3363758
Innehåll tillhandahållet av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to understand that affiliate programs should be about much more than coupons and cashback. She and Todd discuss the importance of adding new and diverse partners to your affiliate program, taking affiliate marketing as seriously as you do other top channels, and why creating partnerships shouldn't be one-sided.

This podcast episode was produced by Quill.

  continue reading

54 episoder

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