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Innehåll tillhandahållet av Jacob Stoops and Jeff Louella. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jacob Stoops and Jeff Louella eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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#61: Kameron Jenkins

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Manage episode 282737990 series 2621139
Innehåll tillhandahållet av Jacob Stoops and Jeff Louella. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jacob Stoops and Jeff Louella eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.

We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.

For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.

Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

  continue reading

75 episoder

Artwork
iconDela
 
Manage episode 282737990 series 2621139
Innehåll tillhandahållet av Jacob Stoops and Jeff Louella. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jacob Stoops and Jeff Louella eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.

We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.

For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.

Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

  continue reading

75 episoder

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