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Driving Customer Engagement and Creating Engaging Customer Experiences with Jess Cervellon from Feastables
Manage episode 363711197 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Jess Cervellon, Head of Customer Experience at Feastables.
Feastables is a better-for-you snack brand from Mr. Beast, the #1 creator on Youtube.
Jess shares her perspective on Customer Experience and how she is driving engagement and building community at Feastables.
Other topics covered in this episode
- Creator-led brands
- QR Codes Experiences
- Sweepstakes
- Customer experience
- Text and chat bots
- Surveying retail customers
Key Takeaways
- Retail provides accessible pricing options for DTC products, i.e. ability to buy a single bar vs. 10-pack
- For Feastables, retail also expanded word of mouth outside the Youtuber segment
- QR codes bridge the gap between digital and physical for Feastables
- Sweepstakes are a great way to drive engagement with QR codes
- Customer experience is more than support; it’s community building and digital experience too
- Feastables is using SMS and webchat in fun and creative ways to drive engagement
- Brands can learn more about their retail customers with a QR code / survey combination
Please let us know your thoughts about the episode!
Where to find Jess Cervellon:
Linkedin: https://www.linkedin.com/in/jess-cervellon/
Website: https://feastables.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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