The Winter Soldier

The Ninja Selling Podcast

Are You a Summer Soldier?

Welcome to another insightful episode of the Ninja Selling Podcast! Join hosts Rob Nelson and Larry Kendall as they bring you to the scenic town of Vail, Colorado, for the annual Winter Soldier Conference. In this episode, they delve into the origins of the Winter Soldier mindset, a philosophy born from resilience in challenging real estate markets, and share the history behind its name. Larry reflects on 40 years of hosting the Winter Soldier Conference, highlighting its significance in navigating the ever-evolving real estate industry. As they discuss this year’s focus, they emphasize how the Winter Soldier mindset remains vital for success, especially in today’s unpredictable market.

Rob and Larry also stress the importance of planning ahead and how starting your business year in the fourth quarter is key to thriving in the real estate industry. They reminisce about standout keynote speakers from past conferences, such as Tony Robbins and Robert Kiyosaki, and share how the Ninja Nine principles help create lasting client relationships and foster business growth. This episode also celebrates the loyalty of long-term team members, showcasing how employee retention builds strong, cohesive teams that succeed in both personal and professional realms. Whether you're a real estate veteran or new to the industry, this episode offers timeless lessons on resilience, relationship-building, and planning for success.

Episode Highlights:

00:00 Winter Soldier Conference

01:12 Origin of the Winter Soldier Concept

04:00 Evolving Purpose of the Winter Soldier Conference

05:25 Importance of Starting the Business Year Early

06:33 Highlighting Keynote Speakers at the Conference

08:34 Building a Long Term Team and Employee Retention

10:00 Celebrating Career Milestones and Longevity at the Company

11:57 Core Takeaways from Winter Soldier Focus on Relationships and Value Creation

14:47 Staying Relevant Embracing Face to Face Interaction in a Digital World

16:09 Success in Business Requires Embracing Routine

18:43 The Secret to Generating Referrals Without Asking

20:23 Larry Kendall’s First Ninja Selling Class and Its Subsequent Growth

Key Takeaways:

"We're not summer soldiers or sunshine patriots. We're here for our clients in all markets."

"Embrace the routine. Believe that the system works if you work the system."

"Referrals are not generated by asking. They come from building relationships."

"The conversation is the relationship. Face to face, voice to voice, remains crucial."

"If you want a great next year, start your year by November 1, not January 1."

"Are you referable? Did your clients have a memorable experience and feel you delivered consistently?"

"Winning 50 straight Super Bowls requires evolving while sticking to core values."

"Be grateful every day. An energy and mindset of gratitude will serve you well."

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