#437 – Chrisley Ceme – Email Marketing

The Next 100 Days Podcast

Email Marketing

Email Marketing is how Chrsley Ceme (see me) helps the world. You’ll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform.

Summary of this Podcast

Introductions and Banter

• Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability.
• They engage in some lighthearted banter about Chrisley’s voice and background before transitioning to the main discussion.

The Evolution of Cold Email

• Chrisley explains how the traditional “spray and pray” approach to cold email no longer works.
• He advises that a more targeted, value-driven strategy is required.
• Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell.

Deliverability and Compliance

• Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant.
• He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation.

Subject Line Strategies

• Chrisley shares insights on crafting effective subject lines.
• Make them appear human-written rather than overly automated.

Pricing and Packaging

• Graham and Chrisley discuss Senders.co’s pricing tiers and how the company works with clients of varying email volume needs.

Sourcing Email Lists

• Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company’s existing client base.

Similar Podcasts

Also by The Next 100 Days Podcast on Email Marketing:

https://thenext100days.org/405-tanyo-gochev-email-marketing

https://thenext100days.org/153-jamie-peters-email-marketing

Clips from the Podcast

How to Welcome a Podcast Guest

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4

How to make Email Marketing work for prospects

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4

Cold Email – An approach

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4

Get Information on What’s Working for You

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4

Current Client List – Ideal Client Profiling

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4

Chrisley Shares this Testimonial

https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com