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Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2
Manage episode 412803438 series 3556349
Innehåll tillhandahållet av David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete.
Abi, with her 20 years of consulting experience, shares fascinating insights into the importance of understanding user behaviour beyond mere conversion rates. Mark reflects on his extensive CRO background and noted the shift towards a more holistic optimization approach.
We debate the relevance of CRO in today's tech-driven landscape, and Abi reminds us that despite advances in AI, the human touch remains crucial in understanding customers. We concluded that while CRO is changing, it's certainly not obsolete, and knowing your users is key to any brand's success.
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