#49 The Amazing Story of Building Fitness Chain Equinox With Co-Founder Lavinia Joy

The More We Know by Meer

Welcome back to another season AND episode of The More We Know! Because the more we know, the more we grow! Today, your mentor is Lavinia Errico, the visionary co-founder of Equinox and a pioneer in redefining the fitness and wellness industries.

Lavinia transformed the traditional gym experience into a premium, community-focused wellness destination. With her siblings, she built Equinox into one of the most iconic fitness brands, combining high-end aesthetics, innovative programming, and a vibrant cultural vibe that inspired millions to lead healthier, more fulfilling lives. Equinox was the first to incorporate groundbreaking fitness modalities, from reiki and indoor cycling to advanced personal training programs, revolutionizing how people viewed health and wellness​

Following Equinox's tremendous success, Lavinia faced a personal journey of self-discovery. She embraced her passion for holistic wellness and spirituality, founding MoveJoy, a company dedicated to helping women over 50 rediscover vitality and joy through mindful movement and self-awareness practices. As an advocate for purposeful living, she has become a sought-after speaker, angel investor, and consultant, inspiring others to find balance, authenticity, and joy in their professional and personal lives​

Through her entrepreneurial journey and personal transformation, Lavinia Errico reminds us that true success comes from within—and the best investments are the ones we make in ourselves.

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