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đ€How to unlock performance with podcast ads with Gessica Bicego, CMO at Pairedđ
Manage episode 367546471 series 2575608
Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired.
In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.
To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune in.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/podcast-ads-gessica-bicego-paired/
KEY HIGHLIGHTS:
đ€How podcast ads came about for the team.
đĄHow to decide what podcasts to feature on.
đ§Attribution and mechanics involved in tracking the efficiency of podcast ads
đŹFraming the message for podcast hosts
đ§ȘWhen should one look at testing podcast ads
đIntangible benefits of testing podcast ads
âCommon mistakes that advertisers make with podcast ads
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
254 episoder
Manage episode 367546471 series 2575608
Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired.
In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.
To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune in.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/podcast-ads-gessica-bicego-paired/
KEY HIGHLIGHTS:
đ€How podcast ads came about for the team.
đĄHow to decide what podcasts to feature on.
đ§Attribution and mechanics involved in tracking the efficiency of podcast ads
đŹFraming the message for podcast hosts
đ§ȘWhen should one look at testing podcast ads
đIntangible benefits of testing podcast ads
âCommon mistakes that advertisers make with podcast ads
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
254 episoder
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