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InnehÄll tillhandahÄllet av Shamanth Rao. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Shamanth Rao eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.
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đŸ„Ș How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. đŸ±

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Manage episode 389686384 series 2575608
InnehÄll tillhandahÄllet av Shamanth Rao. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Shamanth Rao eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.

Join the conversation as we unravel how the billion-dollar sausage is made. đŸ•čïžđŸ“Š
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
đŸ›łïž Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
đŸ›©ïž iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
đŸ›Žïž The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

255 episoder

Artwork
iconDela
 
Manage episode 389686384 series 2575608
InnehÄll tillhandahÄllet av Shamanth Rao. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Shamanth Rao eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.

Join the conversation as we unravel how the billion-dollar sausage is made. đŸ•čïžđŸ“Š
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
đŸ›łïž Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
đŸ›©ïž iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
đŸ›Žïž The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

255 episoder

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