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InnehÄll tillhandahÄllet av Daniel Murray. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Daniel Murray eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.
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MARKETING MEDICINE SERIES đšđŒââïž| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5
Manage episode 454982162 series 2803920
InnehÄll tillhandahÄllet av Daniel Murray. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Daniel Murray eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.
What do you do when you have personalization goals, a ton of first party data, and technical hurdles?
Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and itâs up to us to tailor it. What can we do given the data we have?
Plus, we talk about marketing automation platforms and how to leverage them. Whatâs the structure going to be? How do you make sure itâs going to be successful when you launch it?
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Carina:
LinkedIn: https://www.linkedin.com/in/carinampedersen/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
502 episoder
Dela
Manage episode 454982162 series 2803920
InnehÄll tillhandahÄllet av Daniel Murray. Allt poddinnehÄll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahÄlls direkt av Daniel Murray eller deras podcastplattformspartner. Om du tror att nÄgon anvÀnder ditt upphovsrÀttsskyddade verk utan din tillÄtelse kan du följa processen som beskrivs hÀr https://sv.player.fm/legal.
What do you do when you have personalization goals, a ton of first party data, and technical hurdles?
Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and itâs up to us to tailor it. What can we do given the data we have?
Plus, we talk about marketing automation platforms and how to leverage them. Whatâs the structure going to be? How do you make sure itâs going to be successful when you launch it?
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Carina:
LinkedIn: https://www.linkedin.com/in/carinampedersen/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
502 episoder
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Liknande The Marketing Millennials
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizationsâand themselvesâto create extraordinary impact in todayâs rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Kipp Bodnar (HubSpotâs CMO) and Kieran Flanagan (Zapierâs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examinerâs founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way thatâs both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depthâall while gaining practical takeaways for navigating the business world.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. Sheâll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where youâre devoting your energy. Let Rachel help you navigate your path to successâhowever you define it.
…
continue reading
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