Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

The Marketing Cloudcast

Innehåll tillhandahållet av Salesforce. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Salesforce eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

4+ y ago 38:45

MP3•Episod hem

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 (2+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function?

In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing.

Resource:
Social Studio 90 day free trial: sfdc.co/social90days
Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square

123 episoder

#Business #Marketing #Marketingstrategy #Digital Marketing #Tech #Industries #Salesforce