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Innehåll tillhandahållet av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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How to build an agile marketing stack | Alex Glenn & Dan McGaw

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Manage episode 241070888 series 1532812
Innehåll tillhandahållet av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing

I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.

I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:

Integrated, Powerful, Seamless.

We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.

Dan and I discuss;

The 21st-century stack and the components within it (hint, it’s much larger than you think).

Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.

What is “Radar” for mobile and how is it used for personalized marketing…

The Real Thread stack case study.

What does taxonomy means to your stack?

And much more...


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
  continue reading

71 episoder

Artwork
iconDela
 
Manage episode 241070888 series 1532812
Innehåll tillhandahållet av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing

I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.

I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:

Integrated, Powerful, Seamless.

We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.

Dan and I discuss;

The 21st-century stack and the components within it (hint, it’s much larger than you think).

Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.

What is “Radar” for mobile and how is it used for personalized marketing…

The Real Thread stack case study.

What does taxonomy means to your stack?

And much more...


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
  continue reading

71 episoder

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