))
#17 Google vs Australia, Gamestop & The Marketer Awards 2020
Manage episode 311944066 series 3204431
Innehåll tillhandahållet av The Marketer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Marketer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode 17 Notes
We're back with more news and analysis of digital marketing and media.
Big Hits
1. Google Vs Australian Government
Recap
Firstly...
Google runs experiment removing Australian news media from Search results
Secondly...
Google threatens to remove their Search service from Australia altogether
Recently..
Every Google search has a link at the top of search results
Google’s open letter - https://about.google/google-in-australia/an-open-letter/
Inventor of internet backs Google
Google’s path forward & Google News Showcase
1. GameStop share price soars thanks to Reddit users
Brand promise from The Daily Carnage
3. Our Marketing Predictions for 2021
Clays predictions
--- Facebook will return to some semblance of normalcy
--- Monster Growth - Influencer Marketing + Podcast Advertising
--- The Australian Media Industry will make ZERO progress in evolving their businesses
Carma’s predictions
-- Apple to release their own marketing platform?
-- People are starting to get branding
-- Influencers dying except Tik Tok ie “Silence Brand”
-- Facebook Ads getting harder for non-specialists
Album Cuts
Parler is back - on Russian servers
Kogan pays big fine for 42 million unsolicited marketing emails
The Marketer Awards 2020 - enter your best campaign to win
Categories
Prizes
Judges
Venue
41 episoder
Dela
