Navigating the PR Dilemma: Insights from Super Duper Founder, Genna Alexopoulos

The Magic of Songwriting with Francesca de Valence

To shed light on the intricacies of the PR landscape, the potential impact of publicity on your release, and what you can realistically anticipate, we spoke with a PR expert, Genna Alexopoulos. This episode offers valuable insights for artists navigating the complex PR decision-making process and the impact of the multifaceted PR world on the artistic journey.
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About Genna Alexopoulos:
Genna Alexopoulos is the founder of Super Duper, a Melbourne-based music publicity and consulting company. Genna has led PR strategy for artists including Alex the Astronaut, Camp Cope, Jaguar Jonze and Teen Jesus and the Jean Teasers, and programs with Sydney Opera House, City Recital Hall, National Geographic, Zoos Victoria, Taronga Zoo and more. Contact Genna here.
Timestamp:
4:45 - What is a publicist and what is PR?
7:40 - The importance of correctly positioning the pitch
12:10 - Telling people what is happening is not bragging
13:54 - How do artists and PR teams connect?
21:18 - Is PR worth the money it costs?
29:03 - What can an artist do to be their own PR agent?

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Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence

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