Gå offline med appen Player FM !
S13 E05: Amy Smilovic, Founder and Creative Director at Tibi
Manage episode 451996436 series 2663828
Scott Kerr is joined by Amy Smilovic, founder and creative director behind popular fashion brand Tibi, and whose personal style ethos of 'creative pragmatism' has amassed a large devoted following. Amy discusses launching Tibi nearly thirty years ago in Hong Kong and how it gained traction in the US, what motivated her to later pivot Tibi's visual design and eventually 'completely disrupt' the brand. She also talks about how the idea of 'creative pragmatism' was born out of during Covid-19 lockdown and why it's turned into a movement, why having a direct line to customers on social media has been a game changer, and what's been the biggest contributor to her brand's longevity. Plus: Why the US department store model is broken
Featuring: Amy Smilovic, Founder and Creative Director of Tibi (tibi.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episoder
Manage episode 451996436 series 2663828
Scott Kerr is joined by Amy Smilovic, founder and creative director behind popular fashion brand Tibi, and whose personal style ethos of 'creative pragmatism' has amassed a large devoted following. Amy discusses launching Tibi nearly thirty years ago in Hong Kong and how it gained traction in the US, what motivated her to later pivot Tibi's visual design and eventually 'completely disrupt' the brand. She also talks about how the idea of 'creative pragmatism' was born out of during Covid-19 lockdown and why it's turned into a movement, why having a direct line to customers on social media has been a game changer, and what's been the biggest contributor to her brand's longevity. Plus: Why the US department store model is broken
Featuring: Amy Smilovic, Founder and Creative Director of Tibi (tibi.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episoder
All episodes
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.