#3: Emmy Scarterfield of Emmy London, on Creative Design, Parenthood, Building a Luxury Brand With Her Husband and The Secret To Comfortable Wedding Shoes

The Love My Dress Podcast: Weddings, Business & Life

LOVEMYDRESS.NET // Emmy Scarterfield is Founder and Creative Director of Emmy London, a luxury lifestyle brand that creates the most beautiful bridal and event shoes and accessories. The Emmy London brand exemplifies beauty and comfort and Emmy is renowned for her immaculate and intricate attention to detail, bespoke craftsmanship and quintessential British style.
As well as her hugely successful online store and beautiful boutique on the Fulham Road in South Kensington, Emmy has also designed a line of jewellery that is exclusively available at British Jeweller's, H Samuel.
After graduating at the revered Cordwainers College in London, Emmy spent a transformative 5 years in Milan, where she honed her craft for design houses like Gorgio Armani and Bottega Veneta. Returning to the UK, she had an entrepreneurial lightbulb moment that lead to the establishment of her eponymous brand in 2004 - a brand that has since gone on to become synonymous with refined, luxury style and can often be seen worn by Royalty, celebrities - and, of course, a multitude of stylish Love My Dress brides.
Emmy is not only a visionary in the world of luxury bridal fashion; she is also a loving mum to twin teenage girls and dedicated partner to her husband Dickie, who plays a crucial role as the company's Managing Director.
We'll explore Emmy's path from her childhood in rural Somerset countryside, to the heart of the luxury fashion world where her business thrives today. We'll share her insights into entrepreneurship, creativity, parenthood, luxury shoe design and building a brand with a lasting impact.
TRIGGER WARNING
In this episode, we explore the loss of a parent, grief and childhood eating disorders. Please take care listening.
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DEAF?
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1. Podcast intro & guest profile (00:00:00)

2. Emmy's childhood (00:03:46)

3. Emmy's 'shoe moment' (00:10:22)

4. A Creative education, moving to London at 18 & Cordwainers College (00:16:54)

5. Ditching her job and moving to Milan (00:21:45)

6. Moving back to London (00:25:40)

7. An unexpected business plan and founding Emmy London (00:27:32)

8. When Emmy's husband Dickie joined her business and setting boundaries for working together (00:40:15)

9. Managing personal health issues when expanding the business (00:47:41)

10. Coping through Covid (00:57:38)

11. Supporting her mum during breastcancer (01:06:15)

12. Grieving the loss of her parent (01:12:22)

13. Emmy's passion for creating beautiful shoes and the secret to comfortable wedding shoes (01:18:50)

14. Luxury craftsmanship and working with her factory in Portugal (01:27:06)

15. Emmy's favourite shoe designs (01:35:48)

16. On family, parenting twin teenage girls and finding a balance (01:39:00)

17. Finding a creative outlet, working with wood and learning how to use power tools (01:41:46)

18. Supporting her teenage daughter through an eating disorder (01:45:15)

19. Emmy's best advice for her younger self (01:57:14)