))
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
Manage episode 379673674 series 3520258
Innehåll tillhandahållet av Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Kyle Denhoff, the Director of New Media at HubSpot, discussed the concept of every company being a media company and whether it applies to all businesses, and the challenges of applying traditional marketing strategies to new channels like podcasts and YouTube.
He also touched on the potential for partnerships in the creator economy and the effectiveness of using video content for B2B brands and emphasize the importance of finding unique niches, providing value, and leveraging partnerships in the media space.
This episode also talked about measurement and attribution for media properties and the importance of finding the right mix of strategies for a brand or marketer.
Topics
- The Shift in Marketing Strategy
- The Role of Media in Marketing
- Driving Demand through YouTube
- Struggling with Diversification
- Long-Term Commitment
- The Creator Economy and Monetization Opportunities
- The Potential for Growth in the Creator Economy
- Productivity Hack
- Belief about Marketing
- Committing to a Marketing Mix
Show Links
- Visit HubSpot
- Connect with Kyle Denhoff on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
203 episoder
Dela
