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Building Resilient Brands Through Ethical Leadership: Bonang Mohale
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Should brands become more vocal on societal issues, or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale, a respected leader in business and author of Lift As You Rise and Behold The Turtle, shared his insights on this topic.
Here are some key points from our conversation:
- Community Engagement: Businesses should hire brand managers who live within the communities they serve to ensure product and brand messaging remain relevant.
- Trusted Partnerships: Companies should aim to be the most trusted partners of their communities.
- Ethical Leadership: Ethical leadership should not exist in a vacuum but aim for a greater good.
- Young Leadership: Investing in young leaders is crucial for sustainable business and societal development.
- Economic Participation: Creating spaces for the majority to participate in the economy helps reclaim self-worth and self-respect.
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Audio editing and production by: Maishe Rakgoale
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