Breaking Cultural Barriers for Authentic Brand Engagement: Steve Babaeko

The Lead Creative

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Steve Babaeko, the award-winning CEO and founder of X3M Ideas, delves into the remarkable journey that led to his agency's historic Cannes Lions win—the first for a Nigerian and West African agency.
This conversation offers invaluable insights into breaking international barriers and setting new standards for excellence in global advertising.
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Audio editing and production by: Maishe Rakgoale
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73 episoder

#Business #Marketing #Mongezi Mtati #Advertising #Creative Industries #Brand #Creativity #Public Relations #Communication #Digital Marketing #Brand Strategy #Strategy