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Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa: Charles Stuart
Manage episode 388150840 series 3351635
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The ever-evolving media consumption landscape affects advertising spend, changes consumer behaviour and impacts brand engagement. PwC's Entertainment and Media Outlook Report has been tracking media consumption trends since 2010, providing insights for brands to make informed advertising and marketing decisions.
In this episode, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on the latest findings. He shares that over the past 13 years, consumers and internet users have shifted from wanting to own content to prioritising access.
He also shares insights on the growth of podcast advertising in South Africa – from R157 million to R232 million by 2027, an 8.2% compound annual growth rate.
These and other topics form part of our latest episode, offering a deeper understanding of media consumption and advertising trends in Kenya, Nigeria, and South Africa.
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Audio editing and production by: Maishe Rakgoale
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