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Creating Content That Sells with Steph Gorton
Manage episode 445358135 series 3580560
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It’s a question of quality vs quantity when it comes to content marketing. Your single piece of high-quality content not putting you on the map? Lift your output volume. Your ads are seen everywhere but not converting? Check your quality.
Creating content and putting it out there for your customers to see isn’t enough anymore, but marketing master and elite business coach Steph Gorton is here to break it down for us. As someone who spent over $140k of her own hard-earned cash on mentors and education, she now uses the knowledge from her own journey to help other entrepreneurs scale their businesses to over 7-figures - without spending more than 30 hours in a week. Steph breaks down the changing world of content creation, from what your customer actually wants to see, to funnels designed to skyrocket your conversion rates, and real examples of what you need to be posting right now.
Don’t miss a second of this marketing masterclass - we dive deep into the content creation world with an industry leader who has walked the talk.
Episode Highlights:
(00:40) Welcoming our returning guest, Steph Gorton
(02:11) Growing your business, whilst reducing your hours
(05:38) Making the most of your time as a business owner
(09:18) The nature of the beast: how content is changing rapidly
(11:56) Elevating the quality of your Instagram reels
(15:18) Content that your customer actually wants to see
(20:10) Authentic results for building trust
(23:33) Optimising your sales funnels: convert your client now!
(27:24) Steph shares her top content secret
Connect with Steph Gorton:
⏩ Follow Steph on Instagram (https://www.instagram.com/stephgorton__/?hl=en)
⏩ Find out more about Steph’s Success School (https://makemoreprofit.com/)
⏩ Listen to the Success School Podcast (https://open.spotify.com/show/49Weh7QHU8nt86lcXh0Jmz)
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
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