Episode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle)

The Internal Marketing Podcast

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room.

But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that. Employees are a brand's ambassadors who know the brand more intimately than customers do. And so the all-important question is, does the internal community experience mirror the external experience?

Marketing consultant, Chantelle Marcelle, helps us to understand why your employees need to be engaged as part of your brand community. In this episode, we'll explore:

• Where the whole idea of community came from;
• What makes a strong brand community;
• Examples of brands who are building great communities; and
• The role that employees can play in building community for the company brand.

Thanks for listening!

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ABOUT CHANTELLE

Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, growth strategy, SEO, and analytics. She's also a huge believer in developing a community-led mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.

Follow Chantelle and check out her awesome marketing content. Tip: her newsletter is awesome!!

Website: https://chantellemarcelle.com

Twitter: https://twitter.com/ccmarce_writes

Instagram: https://instagram.com/swipe_marketing

YouTube: https://www.youtube.com/channel/UCV2pz7GU54JSwQ1qYdg9DLg

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).

If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com