Moment 35 – The Four Cs Of Content: How Internal Communicators Can Create Comms That Land The Internal Comms podcast

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Moment 35 – The four Cs of content: How internal communicators can create comms that land

5M ago 8:24

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Innehåll tillhandahållet av The Internal Comms Podcast and AB Comm. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Internal Comms Podcast and AB Comm eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/

… continue reading

123 episoder

#Business #AB Comms #Internal Comms

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Moment 35 – The four Cs of content: How internal communicators can create comms that land

The Internal Comms Podcast

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published 5M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av The Internal Comms Podcast and AB Comm. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Internal Comms Podcast and AB Comm eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/

… continue reading

123 episoder

#Business #AB Comms #Internal Comms

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