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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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From Sugar Rush to Protein Power w/ Ali Wing
Manage episode 366031472 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths.
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Show Notes:
(01:03) - Career brand builder
(03:45) - Sugar statistics
(06:38) - Growth of sugar alternatives
(08:12) - Breaking down food technology
(10:03) - Oobli products
(14:56) - Building authority and advocacy at a digital level
(22:00) - Owning the market
(26:12) - Consumer feedback
(30:51) - Marketing and entrepreneurial challenges
(38:01) - Why sweet proteins
70 episoder
