Manage episode 354803333 series 3286175
On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!
🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD
(01:51) - Scott’s background and story
(04:26) - Key career takeaways
(08:44) - Interpersonal relationships and behaviors
(10:20) - Trends within the cannabis industry
(15:43) - Monumental pivots at the beginning
(22:00) - Cash flow
(24:29) - Marketing cannabis
(27:17) - SEO strategy
(28:35) - Content creators
(31:05) - Trust and authority in the cannabis space
(36:35) - Identifying ideal persona and influencer
(39:02) - The higher purpose