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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Building Inclusion at Scale w/ Sonia Thompson
Manage episode 364178209 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.
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Show Notes:
(00:50) - Sonia's career focus
(02:18) - Attracting and retaining talent
(03:58) - Inclusive marketing podcast
(09:25) - Degree of representation across social media
(16:20) - Reimagined storylines and characters
(18:20) - Super Bowl representation example
(20:15) - Defining brand DNA
(26:08) - Brands embracing inclusivity
(31:05) - Operationalizing inclusion
(37:39) - Steps to becoming more inclusive as a brand
(44:00) - Deeper relationships
70 episoder
