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My Exact Low Cost Ad Strategy to Launch a Group Coaching Program (Part 1: The Strategy)
Manage episode 437104949 series 3589103
Innehåll tillhandahållet av Adriane Galea. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Adriane Galea eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and because of that, I wanted to incorporate them into my upcoming launch.
In this episode, we're going to dig into my EXACT strategy for running ads for a brand new program launch – so that if you were to want to do the same, this can offer you some guidelines!
What’s inside this episode:
- How I plan to spend $5 per day per ad to generate a warm audience to retarget (targeting $500 total ad spend)
- How messaging affects your ads and what I'm looking at to get a sense of my messaging's efficacy
- Why I'm deleting ~700 people from my email list and how that's impacting my messaging / ads strategy
- My #1 rule around ads and spending money on ads
- The difference between lead generation vs visibility vs retargeting campaigns (and which I'm doing and why)
- The exact metrics I'm going to track with my ads to decide to stop them or scale them
Let’s connect!
- Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
- Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
- Follow my biz networking company on Insta @visionariesonline
Resources to help you become The In Demand Expert
- Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages
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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!
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