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Earning Your Customers' and Employees' Trust through Brand Storytelling
Manage episode 332501009 series 2529538
Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled “Everyone Is An "Influencer”: Building A Brand By Engaging The People Who Matter Most.”
In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...
401 episoder
Manage episode 332501009 series 2529538
Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled “Everyone Is An "Influencer”: Building A Brand By Engaging The People Who Matter Most.”
In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...
401 episoder
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