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Authentic Engagement in Multicultural Marketing
Manage episode 425502973 series 3456794
Innehåll tillhandahållet av Bart Caylor and Caylor Solutions. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Bart Caylor and Caylor Solutions eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need.
It’s about making admissions information accessible to all despite language barriers or backgrounds.
We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at Old Dominion University (ODU), who shares how multicultural marketing will soon be the norm in higher ed.
Join us as we discuss:
[1:45] Breaking down transcultural barriers
[10:08] Multicultural views in American higher ed
[16:30] The importance of a diverse team
[20:08] The future of AI and translation software
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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