The daily drama of money and work from the BBC.
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Innehåll tillhandahållet av Heidi Thorne. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Heidi Thorne eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Liknande The Heidi Thorne Show
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
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The latest business and finance news from around the world, on the BBC.
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Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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Does Word of Mouth Marketing Work for Books? | Episode 255
Manage episode 334796541 series 2361742
Innehåll tillhandahållet av Heidi Thorne. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Heidi Thorne eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
I’m a bit put off by Mark Cuban's brag of spending no money on marketing for his new venture, relying totally on word of mouth. Authors may look at this successful billionaire, thinking they can spend no money or resources on marketing, too. Let me explain why this may not work.
Blog: Does Word of Mouth Marketing Work for Books? http://hub.me/apf4i
YouTube video: https://youtu.be/YAZjYd22bJY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Mark Cuban's word of mouth marketing brag
1:21 Mark Cuban is a PR machine. You are not.
3:12 "I don't monetize my friends."
4:52 Word of mouth marketing definition
5:28 Are referral marketing and leads groups word of mouth marketing?
7:09 Is word of mouth marketing the same as PR?
7:34 Is social media word of mouth marketing?
8:18 Does word of mouth marketing work for authors?
9:54 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 255.
285 episoder
Dela
Manage episode 334796541 series 2361742
Innehåll tillhandahållet av Heidi Thorne. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Heidi Thorne eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
I’m a bit put off by Mark Cuban's brag of spending no money on marketing for his new venture, relying totally on word of mouth. Authors may look at this successful billionaire, thinking they can spend no money or resources on marketing, too. Let me explain why this may not work.
Blog: Does Word of Mouth Marketing Work for Books? http://hub.me/apf4i
YouTube video: https://youtu.be/YAZjYd22bJY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Mark Cuban's word of mouth marketing brag
1:21 Mark Cuban is a PR machine. You are not.
3:12 "I don't monetize my friends."
4:52 Word of mouth marketing definition
5:28 Are referral marketing and leads groups word of mouth marketing?
7:09 Is word of mouth marketing the same as PR?
7:34 Is social media word of mouth marketing?
8:18 Does word of mouth marketing work for authors?
9:54 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 255.
285 episoder
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Liknande The Heidi Thorne Show
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Gå offline med appen Player FM !
Gå offline med appen Player FM !
