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Innehåll tillhandahållet av The Growth Hub Podcast and Advance B2B. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Growth Hub Podcast and Advance B2B eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Successfully entering the US market without a local team — with Kathryn Strachan

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Manage episode 442973852 series 1549774
Innehåll tillhandahållet av The Growth Hub Podcast and Advance B2B. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Growth Hub Podcast and Advance B2B eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.
  continue reading

111 episoder

Artwork
iconDela
 
Manage episode 442973852 series 1549774
Innehåll tillhandahållet av The Growth Hub Podcast and Advance B2B. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Growth Hub Podcast and Advance B2B eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.
  continue reading

111 episoder

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