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Why A Media Company Content Strategy Doesn't Make Sense for Most Businesses
Manage episode 346039396 series 3411855
Innehåll tillhandahållet av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.
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