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Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
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Innehåll tillhandahållet av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.
Marketers are taking to Twitter and LinkedIn to take sides:
"See, this is why you should focus on brand marketing" - Brand Marketer
"No! Performance marketing still works"- Performance marketer
We share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!
The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D
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