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Episode 18 - Hiring Your First Head of Marketing and What They Should Do in the First 90 Days
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Innehåll tillhandahållet av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.
What is the right profile of the marketer you should hire?
What should that marketer focus on in the first 90 days?
How should they think about what marketing channels to focus on?
What's a good budget to start with?
We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.
We share stories, examples and more. Hope you enjoy this episode.
P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.
Video Resources:
Positioning: https://www.growandconvert.com/marketing/positioning/
Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/
Pivoting our service offering from course to agency:
https://www.growandconvert.com/marketing/course-launch-agency/
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