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Day 18: The ultimate question to ask your customers
Manage episode 310960198 series 3078601
Innehåll tillhandahållet av Baptiste Delannoy. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Baptiste Delannoy eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Reading the book "The Ultimate Question 2.0" by Fred Reichheld, I really loved the concept of bad vs good profit. It is true that some companies earn money from customers that don't really like the brand but are forced and/or tricked into paying. On the balance sheet and on the short term, it might work but it is defintiely not a sustainable strategy and - just like Gary Vaynerchuck loves to say - internet is making easier and easier for people to expose you and your brand, if your customer service sucks.
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