EP4: Elevate Your Practice Series: Topic 1- Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine

The Focused View: Empowering Eye Care Professionals

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In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practice should address: "What is your point of difference?"

Throughout the conversation, Michael and Joanne emphasise the foundational role of a clear vision, mission, and values and the necessity of team alignment and building a unique identity. Joanne also explains how to recognise and leverage a practice's unique strength to be seen and create value that resonates with patients and paves the path for success.

Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.

Key Topics with Timestamps:

0:22 - Introduction to the Elevate Your Practice Series

2:50 - Meet Joanne Scott Dostine and her background

4:46 - The impact of having an MBA on Joanne's career development

6:55 - Concepts behind the "Elevate Your Practice" series

10:08 - The point of difference in terms of optometry practice

13:13 - Addressing the niche focus concerns

15:09 - Methods to identify your point of difference

17:06 - Understanding the consideration in identifying the point of difference

20:33 - Learn how the point of difference played out

24:31 - Integrating the marketing and aesthetics

25:23 - Setting the foundation and getting clear with the vision and mission

26:55 - Key points in identifying the point of difference

Mentioned Resources:

ProVision

Connect with Joanne Scott-Dostine:

LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/

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