#9 Shawn Bryant & David Jarvis, Deloitte - The surprising truth about Gen Z sports fans

The Fan Engagement Podcast

Shawn Bryant is a Managing Director at Deloitte Consulting LLP, leading their sports practice having held senior roles at Disney, ESPN, the NBA and the Harlem Globetrotters.

David Jarvis is a Senior Research Leader at The Deloitte Center for Technology, Media and Telecommunications (Deloitte Services LP) and is a co-author of The 2023 Sports Fan Insights Report.

Deloitte is the largest professional services organisation in the world, their sports division advises clients in 40 countries and across more than 30 sports. The 2023 Sports Fan Insights Report is the most comprehensive analysis of its kind and answers some of the biggest questions facing sports rights holders and advertisers.

Are Gen Z fans engaging differently to previous generations – and exactly how? How is social media and sports betting impacting the fan experience? Will immersive technologies become mainstream in how fans engage with sports?

In episode nine of The Fan Engagement Podcast, you’ll learn:

2:40 The 2023 Sports Fan Insights Report - is this the beginning of the immersive sports era?

4:06 How Gen Z fans express sports fandom differently from other demographics

5:36 Why the convergence of streaming, data and betting is changing how sports fans engage

7:10 The fragmented sports viewing experience

9:41 What the data says about emerging Gen Z fan engagement trends

12:57 Why fans are powering the explosive growth of women's sports

14:40 Why female sports fans engage differently to male sports fans

16:49 What sports technology innovation is set to revolutionise the fan experience next?