Tim Sadler, Co-Founder and CEO of Tessian on: What All Great Funding Pitches have; Creating A New Category and Why Human Layer Security is The Next Big Thing

The European Startup Show

Human Layer Security

• [1:7] - What was your journey going from being a financial analyst with no background in security to founding Tessian?
• [6:50] - What does Tessian do, how is it protecting people in the remote working environment and what are some of the top security threats your customers are worried about?
• [13:05] - How does Tessian and what it does for email security differ from what big security companies like Symantec offer?

Go-To-Market

Category Creation

• [17:53] - How did you come up with this “human security layer” and do you see this as a new category in security?
• [21:09] - How did you create this new category and get the industry to recognize it?
• [23:17] - How do you constantly differentiate yourself in the marketplace when marketing and what you say can be copied easily?

Other questions

• [26:39] - What does Tessian stand for?
• [28:51] - Why wouldn’t security teams try to simplify their stack and go with the “good-enough” option from other big vendors?
• [32:08] - What was your customer acquisition channel in the beginning and how has that changed as you grew?
• [35:36] - How did you determine pricing for a new category product?
• [36:50] - Looking back at your go-to-market journey, what didn’t go so well and what did you learn from that?

What all Great Pitches have

• [42:07] - What was your funding journey like? How did you manage to get Accel, Sequoia and Balderton as investors?

Links

Company: Tessian

Book: On Tyranny by Timothy D Snyder

New Podcast: RE Human Layer Security