E281: Developing Conscious Leadership Through Personal Branding with Michael Diettrich-Chastain

The Erik Cabral Show

Personal branding is about differentiation – but how are you going to stand out from the thousands of other offerings out there? In today’s episode, Erik Cabral sits down with Michael Diettrich-Chastain, the founder of Arc Integrated, an organizational consulting and executive coaching firm specializing in leadership, emotional intelligence, and communications.

Listen in as Michael discusses the importance of personal branding for business owners and leaders. He shares how he developed his own personal brand and the influence of conscious leadership on his brand. Michael also provides a seven-step system to help create and manage change based on seven predictors of our ability to do so.

Here are some power takeaways from today’s conversation:

• The importance of personal branding

• The four elements of emotional intelligence

• Michael's seven predictors of our ability to create change

• Developing consciousness by helping leaders become their best selves

Episode Highlights:

[02:11] The Importance of Personal Branding

Personal branding is crucial to differentiate oneself from competitors and avoid being seen as just another option among many. A clear personal brand helps communicate uniqueness, and focusing on a specific area of expertise can enhance identity and resonate more with the target audience. Michael's rebranding to emphasize leadership development and workplace culture helped his business succeed and a personal brand serves as a logo for one's expertise.

[14:59] The Four Elements of Emotional Intelligence

1. Self-awareness: Being aware of your own emotions and how they affect your thoughts and behaviors. This includes recognizing your strengths, weaknesses, drives, and biases.

2. Self-management: Ability to regulate your own emotions and impulses. This includes self-control, adaptability, transparency, and achievement orientation.

3. Social awareness: Ability to understand and empathize with others. This includes recognizing their emotions, needs, and concerns.

4. Social skills: Ability to manage relationships and build networks. This includes inspiring and influencing others, managing conflict, and building rapport.

[26:37] Seven Predictors of Our Ability to Create or Manage Change

1. Cognition - How we think and approach problems. Are we abundance-minded or scarcity-minded?

2. Heart - Our emotional selves. Being aware of and managing our emotions.

3. Actions - Our habits and routines that become our "regular routine".

4. Nourishment - How we treat our physical selves through movement, diet and sleep.

5. Guts - Our courage to act on our convictions and with integrity.

6. Environment - The people, places and things that surround us and influence us, including online environments.

7. Spirit - Our belief systems about what we're capable of and the nature of the world.

Resources Mentioned:

www.arcintegrated.com

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