Email Marketing 101: What Are Email Analytics & How To Use Them To Grow Your Business [Ep 161]

Today, we’re diving deep into analytics - a topic that might seem overwhelming at first, but trust me, it’s your best friend when it comes to refining your email strategy. If you’re tired of sending emails into what feels like a digital black hole, wondering whether they’re working or not, this episode is for you.

Analytics help you answer questions like:

Are people opening your emails?
Which links are your audience clicking?
Why are subscribers leaving?

These insights allow you to tweak your approach, ensuring every email you send works toward growing, nurturing, and converting your audience. Plus, I’ll show you how to compare your numbers with industry benchmarks so you know exactly where you stand and what improvements to make.
Other links mentioned:
Episode 153: Increase Your Open Rates: 5 Tips For Writing Winning Email Subject Lines
MX Toolbox - Click here

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