How to Scale Unscalable Actions Effectively

The DTC Insider

In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.

Here’s a glimpse of what you’ll learn:

• The Role of Lifelong Friendship in Building a Business

• Turning Frustration Into a Business Idea

• Challenges in Finding Product-Market Fit and Go-to-Market Strategy

• Lessons from the First Sample Bag and Kickstarter Campaign

• How a Trip to China Shaped Product Development

• Partnering With Professional Athletes for Brand Growth

• Navigating Supply Chain and Inventory Management Challenges

• Diversifying Customer Acquisition Beyond Meta Ads

• Building an Emotionally Resonant Brand

• Creative Strategies With UGC Videos and Founder-Led Content

• Optimizing Retention Through Email Marketing and Referral Programs

• What’s Next for FTL Bags?

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.