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How to Find True Value in Rebranding – With James Thomson From Unbounce
Manage episode 292387781 series 2925001
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In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions.
Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in!
The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).
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