EP149: Cruising In The TV FAST Lane With Strini Naicker - To SVOD And Beyond! The DOC And The GURU podcast

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EP149: Cruising in the TV FAST lane with Strini Naicker - to SVOD and beyond!

2y ago 38:08

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Innehåll tillhandahållet av Echocast Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Echocast Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast. Facebook

… continue reading

152 episoder

#Business #Marketing #South Africa #Echocast Radio

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EP149: Cruising in the TV FAST lane with Strini Naicker - to SVOD and beyond!

The DOC and the GURU

published 2y ago

Dela

M4A•Episod hem

Innehåll tillhandahållet av Echocast Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Echocast Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast. Facebook

… continue reading

152 episoder

#Business #Marketing #South Africa #Echocast Radio

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