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Understanding Google's Algorithms - SEO Deep Dive with Kristine Schachinger
Manage episode 443019390 series 3551549
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In this episode of the Digital Revolution Podcast, we delve deep into the complexities of search engine algorithms and SEO with the esteemed Kristine Schachinger.
With over two decades of experience in digital strategy, website design, and technical SEO, Kristine brings a wealth of knowledge and firsthand experience to the table.
Here’s what you can expect from this conversation:
- Background and Career: Kristine shares her intriguing journey from her early days in New York, her educational experiences, and her serendipitous entry into the world of digital marketing and SEO.
- Technical SEO and Site Recovery: Dive into Kristine’s specialized expertise in site health auditing and recovery planning, especially in response to Google’s algorithm updates including the recent core and helpful content updates.
- Debunking SEO Myths: Kristine addresses common misconceptions about SEO practices, particularly around the misunderstood concepts of E-A-T (Expertise, Authority, Trustworthiness) and their actual impact on site rankings.
- Real-World SEO Strategies: Gain insights into practical, effective SEO strategies that cater to Google’s ever-evolving algorithms, focusing on both technical proficiency and content quality.
- The Future of SEO: Kristine offers her predictions and insights into the future directions of SEO, emphasizing the growing role of machine learning in search engine algorithms.
This episode is packed with actionable advice, foundational SEO knowledge, and forward-thinking strategies, making it a must-listen for both up-and-coming and seasoned SEO professionals.
Join us to get a deeper understanding of what really influences search rankings and how to optimize your web presence effectively.
Don't forget to help us grow by subscribing and liking us on YouTube!
Go to TheDigitalRevolutionPodcast.com to learn more!
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