053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah Stemen

The Digital Marketing Mentor

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Join us in this episode as we hear about Sarah Stemen’s journey from programming through in-house marketing to starting her own business. From unexpected mentorship lessons to the art of being an accessible mentor, Sarah spills the beans on agency struggles, the power of conversation in consulting, and her unique approach to Google Ads.
Episode Highlights

• Sarah Stemen began her digital marketing journey before the field fully existed, transitioning from a tech-focused background with an MBA pivot into marketing. Sarah's genuine care for doing good is reflected in her mentoring style. Accessible at any hour, she emphasizes nonjudgmental advice and building trust with mentees.
• Like many agencies, Sarah faces challenges marketing her own business. Limited budgets and the common struggle with being objective about one’s own business guide her choices, emphasizing outsourcing for content and SEO.
• With the guidance of other agency professionals, Sarah challenges the notion that agency success correlates with size, limiting her clients to four. Her focused, strategic approach echoes the value of staying small and niche. Like a video game player who is a “button-masher,” Sarah goes into a new client’s Google Ad account and pushes every button. She will find the settings and patterns to optimize an account through her own discovery.

Episode Links:

• Kirk Williams Episode
• Kirk Williams Book - Stop the Scale
• Akvile’s recommendation: Jasper AI
• Sarah Stemen LLC
• Sarah’s Socials
  • LinkedIn
  • X/Twitter
  • Instagram
  • TikTok

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Kapitel

1. 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah Stemen (00:00:00)

2. Exploring Digital Marketing and Mentorship (00:00:05)

3. PPC Advertising Challenges for Agencies (00:09:20)

4. Marketing and Advertising Challenges and Strategies (00:18:08)

5. Transition From PPC Work to Entrepreneurship (00:31:33)

6. Business Landscape and Future Goals (00:37:09)

7. Gratitude and Conversation Wrap-Up (00:47:01)