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Dialing in your marketing: The levers that impact results – Audience & Positioning
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The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business.
Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are:
- Audience
- Positioning
- Strategy
- Budget
- Scale
- Contact Database
- Brand Identity + Awareness
- Content
- Marketing Tactics
- Marketing & Sales Alignment
- Sales Processes
- Measurement
Listen in as we dig in where all good marketing should start, with audience and positioning. We talk about important considerations for each lever and how to dial in and adjust what you need to succeed.
Watch this space for upcoming episodes that will cover the next 10 levers and how they’re important individually and collectively—so you can tune in the right settings for your business.
02:20 - Lever 1: Audience—market validation, research and audience personas to ensure you’re aligned to behaviors and needs
05:10 - Conducting audience research via surveys, focus groups, interviews and data analysis that helps validate your assumptions
10:56 - Lever 2: Positioning—clearly and consistently communicating your value proposition
14:25 - A clear and distinct positioning statement to differentiate your company and solutions
18:37 - The critical link between positioning and revenue goals
19:14 - Exploring each lever and how businesses can use this helpful philosophy to uncover actionable insights to adjust marketing strategy and improve performance
21:50 - A review of the 12 marketing levers and what’s coming on upcoming episodes
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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